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19
Dec

Creating a Cohesive Message for Women Owned Businesses in Phoenix: 12/9 Meeting Summary

On Friday, December 9th a group of stakeholders, leaders and women business owners came together in our first strategic roundtable focusing on one of the three key issues that where identified in our last summit. During the summit it was concluded that if every stakeholder that supports women owned businesses in Phoenix started using the same message we could gather more momentum, improve all efforts and more effectively grow women owned businesses in Phoenix. The messaging sub-committee created an agenda for a strategic round-table to create that message, below are the notes which where written by our facilitator Denise L. Flynn, MBA, MS (Founder – Impact Force LLC) and a list of all of the leaders who contributed to the messaging subcommittee.

Messaging Sub Committee

Mike Bull- NAWBO Public Policy Chair, Founder of Women’s Business Institute

Shatha Barbour – Founder of Hera Hub, Phoenix female co-working space

Meg Taylor – Founder and Head Consultant – Building the Table, LLC

Phaedra Earhart- NAWBO President – Farmers Insurance

Denise Flynn – Community Village Incubator

Isabel Banerjee – Metro Phoenix Export Alliance, Managing Director, Gro Your Biz Arizona 

Lisa Platt-  CEO / President West Valley Women

Delia Gomez – Small Business Administration  

The outcome of our meeting  was the creation of a concise message we can integrate into our introductions and conversations stating, with a unified voice, why women owned businesses matter to everyone.

Our message: Supporting women owned business has tremendous economic and social impact on our communities. #PhXXwomen-led-firms-phoenixIn addition to creating a consensus on the message we discussed WHO should be using this message and when. We agreed that it is all of us. Empowered PhXX  is a community collaborative committed to strengthening the future of Phoenix by advancing women in entrepreneurship, this message was created to improve all of our efforts by leveraging our collective voice. Empowered PhXX is 100% community-owned and self-organized. Meaning no one person or organization runs it —everyone contributes through action. The words we use are a powerful action and they matter.

The meeting concluded with a discussion on how we can all integrate this message into our current communications. Whether you are starting a networking meeting, giving a presentation or giving your 30 second commercial/pitch, we created the message to be flexible and easily integrated into multiple channels.  We agreed on a small but powerful call to action, placing our message statement in your email signature. Imagine one person getting multiple emails from different organizations all ending with the same powerful message.

Supporting women owned business has tremendous economic and social impact on our communities. #PhXX

If your interested in how we developed this message, below are the notes for the meeting. Please cut and paste our message into your email signature, and use this message in all of your communications. We look forward to starting the New Year with a clear message in one strong voice. The goal of this summary is so everyone can see the process behind the message creation and can contribute their feedback. While we agreed to a message in the meeting if you have strong feelings or feedback please post your comments!

Our Next Meeting: Building a More Effective Strategy on Talking to the Media about Women Business Owners In Phoenix

Friday, February 10th 2017 from 10:00 AM -12:00 PM.

https://www.eventbrite.com/e/empowered-phxx-round-table-action-planning-media-tickets-29338908465women-business-owner-message

 

Meeting Notes

We set out to: Create a concise message we can integrate into our introductions and conversations stating, with a unified voice, why women owned businesses matter to everyone. We needed to choose between 2 options or to keep both and we decided to keep both.

Three times more Women Owned Businesses are being started, which translates to higher levels of employment and economic growth.

And

Women owned businesses have tremendous financial and social impact on our Valley Communities!

Our second sentence morphed from:

If we ______ women owned businesses it would _______

     Verb                                                                                           Impact

to:

As we ____ women owned businesses _______

     Verb                                                                                           Impact

and the final result is:

_____ women owned businesses _________

     Verb                                                                                           Impact

This resulted in the second sentence becoming the transition between the two choices of the first sentence if you wish to use both but you may use either one without the other. Filling the blanks in the sentence brought out lots of ideas which narrowed to the top three at the end of the “Explore” phase. They were “Supporting”, “Scaled”, and “Grew” which we further defined down to “Supporting”. During the “Explore” phase we also had many ideas for the second space in the sentence and narrowed them down to three – “Strengthens the economy”, “Strengthens the community”, and “Innovates leadership”.

Our one voice message now reads:

Three times as many women owned businesses are started, which translates to higher levels of employment and economic growth! Supporting women owned businesses strengthens the economy. (or- strengthens the community, or innovates leadership) Women owned businesses have tremendous economic and social impact on our communities.

We determined that the people who need to hear this message are: The ways we, as individuals, can share the message with those who need to hear it are:
                Women business owners At networking events
                Investors On our social media
                Elected officials In our marketing materials
                Community leaders On our blog
                Male business owners In our bios
                Our clients and potential clients In our newsletters
                Consumers As a supported group on our LinkedIn profile
                Procurement offices
                Business leaders
                Media

 

Email signature block – We each acknowledged our responsibility for getting the message out and most committed to adding the following statement to our signature block or checking with our organizations to see if it is doable.

Signature block statement:

Supporting women owned businesses has tremendous economic and social impact on our communities! #

Example of integrating message with introductions.

Hi, I’m Denise Flynn Chief Collaborating Officer of Village Incubator, a cross-sector hybrid organization whose mission is to bring to an under-resourced community all the resources necessary for it to become self-resourced through Social Enterprise & Conscious Capitalism. And we’re just one example of how women owned businesses have tremendous economic and social impact on valley communities.

Other verbs Other impacts
Grew Improves investment returns
Purchased from Brings out creativity and innovation
Included Changes our perspective
Marketed Creates better role models
Publicized Grows the economy
Bolstered Increases jobs
Scaled Leads to parity
Funded Increases community engagement
Recognized
Mentored
Understood
Celebrated
Diversifies perspectives
Promoted

PowerPoint Presentation from the meeting:

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