On Friday, December 9th a group of stakeholders, leaders and women business owners came together in our first strategic roundtable focusing on one of the three key issues that where identified in our last summit. During the summit it was concluded that if every stakeholder that supports women owned businesses in Phoenix started using the same message we could gather more momentum, improve all efforts and more effectively grow women owned businesses in Phoenix. The messaging sub-committee created an agenda for a strategic round-table to create that message, below are the notes which where written by our facilitator Denise L. Flynn, MBA, MS (Founder – Impact Force LLC) and a list of all of the leaders who contributed to the messaging subcommittee.
Messaging Sub Committee
Mike Bull- NAWBO Public Policy Chair, Founder of Women’s Business Institute
Shatha Barbour – Founder of Hera Hub, Phoenix female co-working space
Meg Taylor – Founder and Head Consultant – Building the Table, LLC
Phaedra Earhart- NAWBO President – Farmers Insurance
Denise Flynn – Community Village Incubator
Isabel Banerjee – Metro Phoenix Export Alliance, Managing Director, Gro Your Biz Arizona
Lisa Platt- CEO / President West Valley Women
Delia Gomez – Small Business Administration
The outcome of our meeting was the creation of a concise message we can integrate into our introductions and conversations stating, with a unified voice, why women owned businesses matter to everyone.
Our message: Supporting women owned business has tremendous economic and social impact on our communities. #PhXXIn addition to creating a consensus on the message we discussed WHO should be using this message and when. We agreed that it is all of us. Empowered PhXX is a community collaborative committed to strengthening the future of Phoenix by advancing women in entrepreneurship, this message was created to improve all of our efforts by leveraging our collective voice. Empowered PhXX is 100% community-owned and self-organized. Meaning no one person or organization runs it —everyone contributes through action. The words we use are a powerful action and they matter.
The meeting concluded with a discussion on how we can all integrate this message into our current communications. Whether you are starting a networking meeting, giving a presentation or giving your 30 second commercial/pitch, we created the message to be flexible and easily integrated into multiple channels. We agreed on a small but powerful call to action, placing our message statement in your email signature. Imagine one person getting multiple emails from different organizations all ending with the same powerful message.
Supporting women owned business has tremendous economic and social impact on our communities. #PhXX
If your interested in how we developed this message, below are the notes for the meeting. Please cut and paste our message into your email signature, and use this message in all of your communications. We look forward to starting the New Year with a clear message in one strong voice. The goal of this summary is so everyone can see the process behind the message creation and can contribute their feedback. While we agreed to a message in the meeting if you have strong feelings or feedback please post your comments!
Our Next Meeting: Building a More Effective Strategy on Talking to the Media about Women Business Owners In Phoenix
Friday, February 10th 2017 from 10:00 AM -12:00 PM.
We set out to: Create a concise message we can integrate into our introductions and conversations stating, with a unified voice, why women owned businesses matter to everyone. We needed to choose between 2 options or to keep both and we decided to keep both.
Three times more Women Owned Businesses are being started, which translates to higher levels of employment and economic growth.
Women owned businesses have tremendous financial and social impact on our Valley Communities!
Our second sentence morphed from:
If we ______ women owned businesses it would _______
As we ____ women owned businesses _______
and the final result is:
_____ women owned businesses _________
This resulted in the second sentence becoming the transition between the two choices of the first sentence if you wish to use both but you may use either one without the other. Filling the blanks in the sentence brought out lots of ideas which narrowed to the top three at the end of the “Explore” phase. They were “Supporting”, “Scaled”, and “Grew” which we further defined down to “Supporting”. During the “Explore” phase we also had many ideas for the second space in the sentence and narrowed them down to three – “Strengthens the economy”, “Strengthens the community”, and “Innovates leadership”.
Our one voice message now reads:
Three times as many women owned businesses are started, which translates to higher levels of employment and economic growth! Supporting women owned businesses strengthens the economy. (or- strengthens the community, or innovates leadership) Women owned businesses have tremendous economic and social impact on our communities.
|We determined that the people who need to hear this message are:||The ways we, as individuals, can share the message with those who need to hear it are:|
|Women business owners||At networking events|
|Investors||On our social media|
|Elected officials||In our marketing materials|
|Community leaders||On our blog|
|Male business owners||In our bios|
|Our clients and potential clients||In our newsletters|
|Consumers||As a supported group on our LinkedIn profile|
Email signature block – We each acknowledged our responsibility for getting the message out and most committed to adding the following statement to our signature block or checking with our organizations to see if it is doable.
Signature block statement:
Supporting women owned businesses has tremendous economic and social impact on our communities! #
Example of integrating message with introductions.
Hi, I’m Denise Flynn Chief Collaborating Officer of Village Incubator, a cross-sector hybrid organization whose mission is to bring to an under-resourced community all the resources necessary for it to become self-resourced through Social Enterprise & Conscious Capitalism. And we’re just one example of how women owned businesses have tremendous economic and social impact on valley communities.
|Other verbs||Other impacts|
|Grew||Improves investment returns|
|Purchased from||Brings out creativity and innovation|
|Included||Changes our perspective|
|Marketed||Creates better role models|
|Publicized||Grows the economy|
|Scaled||Leads to parity|
|Funded||Increases community engagement|
PowerPoint Presentation from the meeting: